The Gap Between Change Strategy and Change Capacity
- Randall Sellar
- Jan 23
- 4 min read

Why well-designed change still fails, and what organizations underestimate
Most organizations don’t fail at change because they lack strategy.
They fail because they overestimate how much change their people can absorb at once.
In the past few years, leaders have become far more sophisticated in how they design change. Roadmaps are clearer. Messaging is sharper. Executive sponsorship is stronger. Yet despite this progress, the success rate of major change initiatives hasn’t meaningfully improved.
That’s because strategy answers where we’re going.
Capacity determines whether people can actually get there.
When change stalls, it’s often labelled as resistance. But in many organizations, what looks like resistance is something else entirely: capacity depletion.
Resistance Is Often a Capacity Problem, Not a Mindset Problem
Employees don’t push back on change because they don’t care. They push back when the cumulative load of change exceeds the system's capacity to sustain it.
Research consistently shows that organizations are running more concurrent initiatives than ever before. Prosci’s 2025 benchmarking data indicates that organizations with multiple overlapping changes are 2.5× more likely to experience change failure, even when individual initiatives are well designed.
At the same time, managers are being asked to carry significantly more of the load. Gartner reports that managers now oversee over 50% more direct reports than they did five years ago, while still being expected to coach, support wellbeing, manage performance, and lead change simultaneously.
When people are stretched beyond their limits, disengagement becomes a survival response, not a values statement.
Understanding Change Capacity as a System
Change capacity isn’t a single trait. It’s not motivation. And it’s not resilience alone.
It’s a system made up of multiple, interconnected layers. When one layer breaks down, the others compensate, until they can’t.
A useful way to understand organizational change capacity is through four core layers:
Structural Capacity
Time, resources, clarity, and prioritization
Structural capacity answers a basic question: Is there space to change?
Many organizations underestimate this layer. According to McKinsey, nearly 70% of employees report feeling overwhelmed by the pace and volume of change, even when they understand the rationale behind it.
When roles are overloaded, priorities shift weekly, and “change work” is treated as extra work rather than the work, capacity erodes before change even begins.
Cognitive Capacity
Understanding, sensemaking, and clarity
People cannot adapt to what they don’t understand.
Yet only 36% of leaders feel adequately prepared to lead the people side of change, according to the DDI Global Leadership Forecast (2025). That gap shows up quickly at the employee level; confusion, misalignment, and decision paralysis often follow.
Clarity isn’t just communication. It’s the ability to connect change to real work, real trade-offs, and real expectations.
Without cognitive capacity, even well-intentioned change feels chaotic.
Emotional Capacity
Psychological safety, trust, and well-being
Change is not just operational, it’s emotional.
Deloitte’s 2025 Human Capital Trends report found that 60% of managers now see supporting employee wellbeing as a core part of their role, but only 27% feel confident doing it well.
At the same time, emotional labour is now cited as a top-three stressor for people leaders, alongside performance pressure and change fatigue (McKinsey Organizational Health Index, 2025).
When psychological safety is missing, people conserve energy. They stop asking questions. They stop taking risks. And change slows, not because people are unwilling, but because it feels unsafe to engage fully.
Adaptive Capacity
Learning, experimentation, and adjustment
Adaptive capacity enables organizations to course-correct.
In environments where learning is punished or mistakes are hidden, change becomes brittle. Prosci’s research shows that organizations with strong learning and feedback loops are significantly more likely to sustain change outcomes, even when initial plans need to evolve.
This is especially relevant as Gen Z becomes a larger share of the workforce. Deloitte’s 2025 Gen Z and Millennial Survey found that Gen Z employees are twice as likely as other generations to expect managers to support mental health, not just performance. For this group, adaptability and psychological safety are not optional; they are prerequisites for engagement.

Why Strategy Alone Isn’t Enough
If strategy tells you where you’re going, capacity tells you whether the journey is survivable.
Many change efforts fail not at launch, but months later, when fatigue accumulates, managers burn out, and people quietly disengage. By then, the issue isn’t execution. It’s exhaustion.
This is why organizations with strong change strategies but weak manager capability are far more likely to experience stalled or failed transformations.
What This Means in Change Capacity Practice
Before launching the next initiative, leaders should be asking:
Do our people have the space to absorb this change?
Are managers equipped to support both performance and well-being?
Have we created psychological safety for uncertainty and learning?
What will we stop or deprioritize to make this change sustainable?
Change doesn’t fail because people resist it.
It fails when organizations ignore the system in which people operate.
A Note from Sellar Strategic Advisory
At Sellar Strategic Advisory, we help organizations move beyond change strategy and build real change capacity across systems, leaders, and teams.
Because sustainable change isn’t about doing more.
It’s about designing organizations that can carry what they’re asking people to do.



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